Every year many of us rush out to buy charity Christmas cards as the festive season approaches, and for many people this is the prefect way to combine giving cards to loved ones and friends to celebrate the festive season and giving to a worthy cause through the donation made from the purchase of the Christmas cards.
This method of giving to charity will prove particularly popular in the current climate, where many people cannot afford to give on a regular basis but would be happy to buy charity cards so that the charity in question gets money from their purchase.
However, before you rush out to buy your cards confident that some worthy cause will get most or all of the money that you spend on them it is worth considering that in some cases the charity only receives a small fraction of the cost of the cards, with the remainder being split between the retailer and the manufacturer. When you consider how much the retailer and the manufacturer take from the price of the purchase you may actually find that another way of giving to charity may be more suitable, as only a small part of what you pay for the cards will actually go to the charity.
Some retailers are giving as little as 6 percent to the charity in question, and whilst every penny counts for charities, especially in the current financial climate where the level of donations has suffered due to the credit crunch and the recession, it is worth remembering that some retailers give more of the money made from these cards to the charities. A survey was recently carried out by the consumer campaign group Which? and indicated that the average amount that charities were receiving from the sale of these Christmas cards was around 13 percent.
Some packs of charity cards from House of Fraser and Next, which are major retailers that sell many charity cards each year, donate just 6 percent of the overall cost to the charity. The Which? investigation revealed that a pack of charity Christmas cards from Next that cost £4 to buy would see a donation of only 25 pence going to the charity. On the other hand there are retailers that give a lot more of the money from these cards to the charities. W H Smith, for instance, gives at least 20 percent of the purchase price to the charity, and in some cases 100 percent of the money is given to the charity in question.
Asda is also offering a generous 50 percent on the sale of its charity Christmas cards to the Children in Need appeal. The differences in the amounts that are donated to charities from the sale of these Christmas cards make it clear that consumers need to shop around and check which retailers are offering the biggest donations to the charities before buying their Christmas cards. This way well intentioned consumers that are looking to do their bit for a good cause can ensure that the charities get the maximum donation possible from their card purchase.
December 11, 2009
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