Southwest Airlines has earned many loyal fans for their simple, no-frills approach to the airline business. In 2011, their Rapid Returns frequent flier program underwent a major revision. Inevitably, these changes had a positive impact on some customers and a negative impact on others. In its new form, there are still ways that Southwest passengers and holders of the Southwest Airline Rapid Rewards credit card can maximize the value of their Rapid Rewards points.
Southwest has replaced the credits of their old system with points that are somewhat similar to frequent flier miles. Unlike miles, points are earned and redeemed based on the price and fare class of the ticket. Also, points can be redeemed for any seat on any flight. Southwest has three different fare classes, Business Select, Anytime, and Wanna Get Away.



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