How This Program Works
When it comes time to redeem points, customers can use their points to book any seat that is available for purchase. Although the points required will vary directly with the price of the ticket, JetBlue does not publish a fixed value of points required for each award. Nevertheless, experienced travelers have determined that TrueBlue points are worth between .95 and 1.35 cents each, depending on the scarcity of the seats. For example, an award on a flight the day before Thanksgiving might require one point for every .95 cents the seat is selling for, while the same flight during a time of less demand might only require one point for every 1.35 cents.
Maximizing The Use of JetBlue Points
With most airline programs, the value of the points can vary dramatically with the type of award seat they are used for.



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